Switch!

Wow! Apple’s unveiled a new ad campaign aimed at getting PC users to switch to Macintosh. One of the ads features Mark Frauenfelder, who is one of the BoingBoing guys. I think it’s about time they did something like this. The only thing I tell people who ask me about it is that a Mac, though a much more elegant machine, is still a computer. You still have to know a little bit about computers. It’s not like using your toaster, and it never will be. So, Macs are not for “dummies.” Which brings up my favourite customer “confession.” They’ll walk into my store and say, “Well, I’m computer illiterate…” I mean, would you walk into a bookstore and say, “What books do you have for people who can’t read?”

2 thoughts on “Switch!”

  1. Well, I know the people in those pictures are apple customers to begin with – you can just tell. I sell to them all the time, they walk in the door and i think “ibook”, “imac”, “9600, sorry sir we don’t sell those”. Oh well, I guess it’s time toss in the towel and buy a mac. I’m convinced. The line that really got me was “It just works.” – SOLD!!!

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