Just Give Them Blogs and WiFi

From the November 2007 Harper’s magazine:

From a summary of recommendations in Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation, a 211-page report released in July by the RAND Corporation’s National Defense Research Institute, under a $400,000 contract with the United States Joint Forces Command.

HARNESS THE POWER OF INFLUENCERS: Businesses strive to harness the power of influencers and word of mouth in their marketing efforts. The U.S. military should harness the influencing power of indigenous government employees and security forces by having them blog about their views regarding coalition forces. The military might further consider enhancing the Internet access of indigenous populations via distribution of cheap and durable Wi-Fi-capable laptops and by sponsoring Wi-Fi clouds around U.S. operating bases.