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Entries from February 2008

The Pursuit of Happiness

February 7th, 2008 · 4 Comments · Marketing, Personal, Work

Tara Hunt is someone thinking creatively about marketing and other business topics, and what I appreciate about her is that she isn’t afraid to relate the world of business to the world of the personal. I loved her recent blog entry Happiness as Core to Your Business Model because it again effortlessly aligns the goals […]

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Kevin Kelly: Better Than Free

February 6th, 2008 · · Internet, Marketing

Kevin Kelly brilliantly sums up the entire internet economy in an article entitled Better Than Free. His thesis is that the internet is basically a giant copy machine, but that as copies of content become more abundant, they lose their value. For a business to become successful in the age of the internet, they have […]

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Job Description 2.0

February 5th, 2008 · 2 Comments · Marketing, Work

David Meerman Scott, author of The New Rules of Marketing and PR, has an interesting blog entry about what a job description for a marketing or public relations practitioner should sound like in this new age of social media. I think the main quality required is curiosity:
You’re curious about new things and always try stuff […]

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Super Bah!

February 4th, 2008 · 1 Comment · Personal, Sports

I’m a little disappointed that I missed what sounds like the most exciting Super Bowl game in ages. I was delighted to hear about the Giants upset of the Patriots, but I’m sorry to say I missed every single minute of the game. We’d arranged to pick up Brooke’s mum at the airport around 4:30 […]

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