Won’t you please talk to me
If you’d just talk to me
Unblock this misery
If you’d only talk to me
– Peter Gabriel, “Come Talk to Me”

Last night, I went to a party. Each year around this time, Lee Dale and Jay Goldman organize a get-together just before South by Southwest, ostensibly for Torontonians heading down. Cheekily-titled Canadian Livers in Training (CanLIT), it’s a boozy, loud, and utterly wonderful time. And that’s coming from someone who’s a bit of a party wallflower. I didn’t have any deep conversations last night. I might have spoken to ten people in a room of about 150. But what it reinforced for me is that life is about connection with other people. I would argue that work should be, too.

This might sound strange coming from someone who has worked and lived online for the past decade or longer, but I think that as wonderful as computers and mobile devices and the web can be, they have contributed to much more isolation in the workplace. I’ve spent the past few years miserable in high-paying and some might consider cushy jobs writing and building “communities” on the web. Miserable because in the workplace, my day and the days of everyone I worked with consisted of long stretches alone staring at a screen and not actually talking to each other.

This might work for some among us. It’s not surprising that tech jobs are often filled by people with some form of social dysfunction, but I think I’m arguing that our workplaces reinforce and in some cases may even help create that dysfunction. I’ve certainly learned that personally, I need a job where I can spend a significant amount of my day interacting in real space with human beings, preferably smart people. It seems a gross injustice that most of the people who are comfortable around others, those with so-called “people skills” are often channeled into sales and marketing positions, forcing them to use their gifts in the service of selling more crap, while so many other people in the organization look at these folks with a mixture of envy and resentment.

I’m not saying that we should spend our work day holding hands and singing folk songs. Nor am I arguing for more useless meetings. But to me, all of the talk about “corporate culture” is meaningless if we all work alone.

To bring it back to South by Southwest, each year for the past ten years, I’ve been spending a pretty large amount of money and often taking vacation time to make the trek to Austin. Though there are literally hundreds of panels and presentations, I learn more in the hallways between sessions, or over lunch or dinner or drinks with all the smart people I meet there. Humans are social creatures, even the introverts. Somehow, our workplaces have crushed that out of us in a misguided quest for efficiency. I would argue that we’re much more efficient when we’re interacting with each other. Now, how can we make that happen? See that comment box below? Come talk to me…

Thanks to Flickr user cliff1066™ for making his images available under a Creative Commons license. The sculpture is called Last Conversation Piece, and it’s by Spanish sculptor Juan Munoz (1953-2001). It’s in the Hirshorn Sculpture Garden in Washington, DC.

from Consolation Champs

Come Talk to Me

(cross-posted from Toronto Screen Shots)

After a few brief weeks of unemployment, I began working again at the beginning of October. It’s just a few days a week for now, but it’s likely to grow into a full-time position before long. I’m working for a small but mighty distributor called Kinosmith. I’d been aware of them for a while, but didn’t realize that the company was only founded in early 2007. Or that up until now, it’s been essentially a one-man operation. Robin Smith has worked in the Canadian film industry for more than 20 years, for companies such as Capri Releasing, Seville Pictures, Lions Gate, Alliance Atlantis, and the Toronto International Film Festival, and he seems to know everyone. But he made it clear upon meeting me this summer that he needed some help. Although my main areas of responsibility will eventually be the web site and social media initiatives, for the past few weeks, I’ve been doing a lot of administrative work. It’s been a great way to begin to understand the business, and I look forward to absorbing some of Robin’s expertise as we continue to work together. I consider myself extremely lucky to have been in the right place at the right time.

I had been emailing back and forth for the past few months with another industry veteran, Oliver Groom, proprietor of Project X Distribution, a specialized DVD label that puts out the work of British filmmaker Peter Watkins as well as a few others. We finally decided to meet in person for a drink and since Oliver and Robin had recently partnered up for their DVD releases, Robin came along too. All three of us got along well from that first meeting and after another get-together and a few emails, Robin asked me to come and help him out. He recently moved his home office to Oliver’s house and so even though I work for Robin, I see Oliver a lot as well.

If I haven’t been writing here as often as usual, it’s not because I’ve been watching fewer films. On the contrary, I’m also helping out by watching screeners submitted to Kinosmith as well as catching up on the films we’re releasing now. Robin has built up a very impressive catalogue of films in just over two years, and lots of filmmakers want to work with him, so things are very busy. It does bring up a bit of an ethical dilemma for me. I don’t intend to refrain from reviewing films that happen to be distributed by Kinosmith, but I want to be completely transparent about my relationship to the distributor. Do you think it will be enough to put a standard disclosure notice at the beginning of any blog entry that deals with a Kinosmith title? I promise not to give any film preferential treatment, but I don’t want to ignore them, either, especially if I’m ever somehow involved in the decision to acquire the film for Kinosmith.

In any case, I’m very excited to be indulging my passion for film and learning more about the business side of things. It’s a great opportunity and I’m very thankful to Robin and Oliver for taking me under their wing.

from Consolation Champs

Working for Kinosmith

When I was younger, September was the month I loved the most. The leaves were turning different colours and it was time to head back to school. One thing that you could count on as a student was that each fall would being new challenges and new faces. There’s obviously some part of me that still craves that sort of change each year.

It began in August of 2007, when I posted about a career change. After four happy years doing web stuff at a small wine importing agency, I left for what I thought would be greener pastures at a huge professional services company. I craved a bigger fishbowl, I guess, and a bit more coin. As well, I thought that having a job title with “writer” in it meant that I’d be able to write more. But it turned out to be more re-writing than writing, and the office environment left me feeling isolated and bored.

Last August, I moved on to take a “social media” position at Tucows. The field was burgeoning and I felt excited to be stretching myself even further into a marketing role. But when my boss resigned earlier this year, things began to change, for me and for the company. She had created a brand new position for me, and when she left, I wasn’t quite sure where I stood. Worse, I began to realize that not only did I not have a passion for what the company did, I was beginning to lose my passion for the whole “social media” field. I felt a bit dirty, actually. The web culture I’d loved felt like it had been taken over by smooth-talking salespeople, selling their own expertise to a corporate world eager not to be left behind. Even worse, I’d become one of them. My work began to suffer.

I’d never intended to become a marketer, actually. It was different at the wine agency because I actually enjoyed most of the products we sold. But for the past two years, I’ve had a hard time even understanding what my employers did. To me, that meant that even if I was successfully doing my job, that I’d become soulless. Passion is essential to real job success, both for me and for my employers. It was obvious that I was a square peg in a round hole.

Earlier this summer, my new manager called me into a meeting where someone from HR was present. My performance wasn’t up to standard, I was told. I had to agree. Unfortunately, motivation was never discussed. That sort of honesty isn’t really encouraged in most workplaces. Instead, I was advised to pull up my socks or face dismissal. Unfortunately, passion can’t be manufactured out of thin air, and so on Wednesday morning this week, I was called into another meeting. Eerily, I’d been expecting it. On Tuesday night, I began bringing home photos from my desk. It must have seemed strange to my manager and HR how sanguine I was about the whole thing. But in fact, I’d been planning my exit for months.

I’d contemplated trying to “negotiate” my resignation but was afraid that showing my hand would only convince them to fire me. And I didn’t really want to leave with nothing else to go to. So I’ve been having meetings with people over the past few weeks, talking about possible jobs. Some of the work may be contract, but there are a few full-time possibilities on the horizon. Best of all, I’m not afraid.

I also feel confident that my old colleagues at Tucows will carry on just fine without me. I had my doubts that what I was doing warranted a full-time position at all, and they will have no problem picking up the slack. I wish them and the company nothing but success.

Several months ago now, I took some time for myself and went on “career retreat” to Kingston, about three hours east of Toronto. The last time I did that, in 2003, I discovered that my skills and my passions could be combined, even if it meant having to create a job out of thin air and then sell the need for that job to an employer. It led to my most satisfying period of employment yet, and even though I’m not heading back into the world of wine, my retreat reinforced my belief in my core skills and interests.

What all that means is that, somehow, I’m going to be working in the film business. I’m not exactly sure what that will look like, but it’s pretty obvious that film has been one of my dearest passions over the past 20 years, and if anything helps me achieve “flow,” it’s writing about a film I’ve just seen. I’ve got lots to learn, but I’ve gotten to know a lot of smart and generous people over the past few years, and I’m trusting that some of them will come through. A little help and a lot of hustle should get me back on my feet soon.

Onward and upward!

from Consolation Champs

August is Time for New Beginnings

My Twitterpal April Dunford talks about Nortel’s teleworking policy in this Youtube video (sorry, can’t seem to embed it on the page). Not only is teleworking good for productivity and the environment, but it also helps them save millions in real estate costs. I’ve long been an advocate of this kind of flexibility in working arrangements, and it’s nice to see one of Canada’s biggest telecommunications companies taking such a progressive stance.

from Consolation Champs

Nortel and Teleworking

It was almost exactly a year ago that I wrote about changing jobs, and now I’m at it again. Luckily, this year doesn’t involve a change of address as well. The past year at PricewaterhouseCoopers has been an education for me. I’d never really worked in such a large corporate office environment before, and despite being surrounded by great people, I felt isolated. As well, my job function was quite specialized and I never really felt I was flexing all my muscles, especially when it came to social media. In addition, the combination of some legacy technology limitations as well as a generally risk-averse culture left me feeling frustrated a lot of the time. Despite my manager’s and team’s enthusiasm for social media, it was just too difficult to put much into action in such a large corporate environment. My job devolved into writing (or rewriting) corporate marketing copy and then waiting for various levels of approval. For someone coming from an entrepreneurial environment where I was basically a one-man-web-band, the adjustment was difficult.

A few months back, I was introduced to Leona Hobbs, the marketing honcho (honcha?) at Tucows who was looking for someone for her team. It turned out that it wasn’t the right position (my euphemistic way of saying I wasn’t qualified) and I didn’t think I’d hear from Leona or Tucows again. And then about six weeks ago, she contacted me about a brand new position with her team and after several weeks of interviews and paperwork, I’m happy to announce that on Monday August 25th, I’ll join Tucows as a Community Specialist. The job description ticks off all my favourite boxes and basically allows me to be an internet rockstar for money. Of course, there’s more to it than that, but I’m looking forward to stretching out in the social media space again.

I know this opportunity wouldn’t have come along without all the meeting and greeting and learning I’ve been doing in the past year, starting with the Talk is Cheap unconference, continuing throughout the year at the excellent Third Tuesday PR events, CaseCamp and Mesh, in addition to my eighth South by Southwest Interactive conference. To everyone I’ve met and chatted with over the past few months (and especially to my colleagues at PwC), thank you for giving me the benefit of your knowledge, your experience, your connections and your encouragement. I hope that I’ll be able to repay it in some way.

from Consolation Champs

On the Move Again

Business Week: Ten Reasons Gen Xers are Unhappy at Work

Thanks to David Crow for linking to this thought-provoking article. I can identify deeply with the first three reasons, especially the feeling that I got a “late start” to my career. In fact, sometimes I don’t feel like I’ve started at all. My father, a Boomer, was laid off from a comfortable corporate job at the age of 49, which is just six years away for me. Also very true that I fear the “narrowing” of options that many career paths dictate. I prefer to be a creative generalist, though that can make the search for meaningful work (not to mention job interviews) pretty difficult.

from Consolation Champs

Amen from this Gen X Lad

Continuing with the theme of work and how we get it, here are some things that have certainly popped into my head before, during and after job interviews in the past. I wish I could verbalize some of these things with the people I’m considering working with:

• I think I’m smarter than 90% of the people you have working here. I may not be as focused or even as motivated, but I’m capable of being focused and motivated.
• I’m a little scared that I don’t know what I’m talking about.
• Whatever you think I haven’t done enough of, I can easily learn.
• But what if I can’t? And even if I can, what if I hate it?
• I don’t think that you’re telling me the truth about what it’s really like to work here.
• I’m not sure yet if want this job, but you’re not going to give me enough time or information to make a good decision.
• I’m a little scared that I really want this job, and that I’ll come across as too eager.
• I’m worried that I’ll become restless in six months and want a different job.
• I really have no idea what I want to “do” with my life.

What are some things you’d like to say in a job interview?

from Consolation Champs

Things I Wish I Could Say in a Job Interview

I’ve been thinking about the wonderful world of work again, and the more I think about the way we “get” our jobs, the more bizarre it seems. We go to a meeting where someone asks us about our skills and about what other jobs we’ve had, and then, based on that, and more than likely also on how we look, dress, smell and shake hands, they hire us. Or they don’t. It’s akin to getting married after the first date.

I’m worried that making that sort of commitment after such a one-sided and inadequate evaluation is hurting both parties. Although the good interviewers encourage you to ask questions about the company during your interview, most of us aren’t as well-prepared as we might be. How do you ask questions about a place you’ve just seen for the first time? Also, most people aren’t that comfortable asking about things like what operating system do they have to use, or whether they can ever work from home, or take a “sick” day when they’re not sick. Many people are even too afraid to ask about salary and benefits, desperately hoping that the interviewer will volunteer that information. The good ones do, but that doesn’t mean they can anticipate the other questions you might have. Like the ones that won’t pop into your head until you’ve been working there for six months.

Why can’t working be more like dating? Why can’t there be a process of gradually getting to know each other to decide whether you like each other, and only then to commit?

I’ve been a big fan of something called “informational interviewing” for many years now. Basically, it’s just a fancy name for contacting someone at a company you’re interested in and taking them out for lunch, coffee or a beer. One of my big discoveries is that there are all kinds of jobs in all kinds of interesting companies out there, but you’d never read about them in the want ads. Some of these jobs have strange titles, or none at all. Some of the jobs don’t even exist yet.

Something great happens when two people meet on an equal footing in a non-threatening space. Even better if some intoxicants are involved (but not too many!). These are NOT job interviews; they’re more like job dates. You’re not even required to meet with the person actually capable of hiring. Just someone who can be honest about where they work, about what they and their company do, and about what it feels like to be there for eight (or more) hours a day.

from Consolation Champs

Why Can’t Working Be More Like Dating?

I’ve always been a big supporter of the BarCamp concept (a free self-organizing “unconference” where everyone is expected to contribute or participate), although the original BarCamps are way too technical for me to understand, never mind contribute. So I was happy to find out that CaseCamp Toronto is happening again on April 29th. CaseCamp is a marketing version of BarCamp, with people presenting case studies, and because there’s a big crossover with my favoured tribe of web nerds, there’s usually a heavy dose of social media wonkery. For some reason, these only appear to happen in Canada. My only disappointment is that it’s happening at the exact same time as two other potentially interesting events: StartupCamp 2 and Raindance’s free “99 Minute Screenwriting School.” If anyone makes it to either of those two, would you mind reporting back? And if you’re interested in CaseCamp, sign up soon. There are almost 100 people coming already!

from Consolation Champs

CaseCamp Toronto 7

Tara Hunt is someone thinking creatively about marketing and other business topics, and what I appreciate about her is that she isn’t afraid to relate the world of business to the world of the personal. I loved her recent blog entry Happiness as Core to Your Business Model because it again effortlessly aligns the goals of individuals with the goals of business. She relates the four elements of happiness as defined by the American Psychological Association (autonomy, competence, relatedness, and self-esteem) to the three core concepts of Web 2.0. (openness, collaboration and community). I think it makes sense. I think everyone would like to work at a place where the business goal was to bring happiness to others.

In fact, I may have taken my last job for that reason. I felt good about selling wine because of the experiences I was offering. Family gatherings, social events, parties; all are places where people feel connected to each other and where the pleasure of enjoying our product would enhance (in most cases) people’s good feelings. Of course, I don’t think my employers thought about this directly, but it was a positive that 95% of the people who worked for us were wine lovers (in one or two cases, perhaps a little too enthusiastic in their appreciation) and one of the perks of the job was meeting people at events and enjoying our products at our own company parties.

The barriers, of course, were competence and self-esteem. The world of wine can still seem stuffy and class-conscious and there are enough wine snobs around to make even the most eager student feel stupid. I think this is why so many wine web communities sprouted around the same time. WineLog and Cork’d are great ways to share your drinking experiences with others, and Gary Vaynerchuk’s Wine Library TV video blog makes learning about wine fun.

Now, how do I begin to apply some of these concepts to the new world of accounting I find myself in?

from Consolation Champs

The Pursuit of Happiness

David Meerman Scott, author of The New Rules of Marketing and PR, has an interesting blog entry about what a job description for a marketing or public relations practitioner should sound like in this new age of social media. I think the main quality required is curiosity:

You’re curious about new things and always try stuff like Skype, Second Life, Twitter, Ryze, XING, digg, and reddit early.

People who are willing to try new things and are not afraid of a little dabbling should be getting work. Perhaps this is what Joe Thornley was getting at in his assertion that he won’t hire people who don’t blog. I reacted strongly to that statement, but I can definitely see where he and others like him are coming from. They want people who are using the tools already, who don’t have to be taught to use them. But that’s where the educators can seem just a little off base. You can’t teach curiosity, or passion. Joe feels he can figure out who someone is from reading their blog and following their online trail, and he’s right. But should educators be counseling people to create these things in the first place? I mean, if a 50 year old professor has to tell a 20 year old student about new technologies on the web, then something feels amiss.

from Consolation Champs

Job Description 2.0

It started with a well-meaning post from Joe Thornley, of Thornley-Fallis Public Relations, one of the savviest PR companies around. Their embrace of social media cheers me up immensely, and Joe writes interestingly and often about how blogging and other social media tools can be used as part of an overall public relations strategy. But when he called blogging an essential for new PR practitioners, a red flag went up for me. He advises students:

I do not hire entry level people without looking at their blog, following their twitter stream and checking their Facebook presence. I want a sense of who they are over time, not just when they are in my office. I want to know what they think on the issues they care about and how they express themselves. I want to see whether and how they connect with others. And I can find out all those things from their social media presence.

It’s not really Joe’s post specifically that bothered me. It’s how it will be interpreted by students eager to line up that first job. I’ve already seen what I call “the rise of the pundit” drain all the personality out of a huge part of the blogosphere. Eager to show how much we know, many of us now use our blogs as soapboxes, hoping to be noticed and hired. Maybe I’m just a crotchety old blogger, but I miss the days when blogs were an extension of a person’s whole life, not just of their job.

In fact, the advice Thornley gives to these students makes me afraid that their “blogs” will be nothing more than collections of sycophantic links to the people they want to notice them, or empty boosterism of a career they’ve yet to fully try on. When the doubts come, and the disappointment, and they finally have something interesting to say, will they be afraid to say it on their blogs?

I’m rehashing a lot of what I said in my comment over on Joe’s site, but one thing I want to repeat is that it would be a real shame if the blog became just an extension of the resumé.

I’ve had a few wobbles lately about crossing the boundary here and talking about work, but ultimately, I want this space to be a true representation of what I am thinking about and struggling with over time. If I was beginning my blog in 2008 instead of way back in 2000, I don’t know if I’d be able to hold that conviction with any confidence. And I find that sad.

Rebecca Blood, pioneer weblog historian, wrote way back in 2000 in Weblogs: A History and Perspective:

As corporate interests exert tighter and tighter control over information and even art, critical evaluation is more essential than ever. As advertisements creep onto banana peels, attach themselves to paper cup sleeves, and interrupt our ATM transactions, we urgently need to cultivate forms of self-expression in order to counteract our self-defensive numbness and remember what it is to be human. We are being pummeled by a deluge of data and unless we create time and spaces in which to reflect, we will be left with only our reactions. I strongly believe in the power of weblogs to transform both writers and readers from “audience” to “public” and from “consumer” to “creator.” Weblogs are no panacea for the crippling effects of a media-saturated culture, but I believe they are one antidote.

It’s getting harder to fly that idealistic flag, but I’m not ready to give up yet. The question is, how do we teach students to be fearless when they are being taught to blog in college to make them better employees?

from Consolation Champs

Is Blogging Now A Career Move?

Just browsing around this morning, I came across a great example of word of mouth marketing. Michael McDerment is a successful Toronto entrepreneur behind the innovative FreshBooks.com online invoicing service. In a 2005 entry on his own blog, he recommends a company called Landmark Merchant Solutions as a “great business partner” for small companies looking for payment gateway services. In the comments to that entry, there is a link to a bulletin board where an amazing conversation has unfolded. Apparently, Landmark isn’t such a great business partner after all.

Shady business practices, drug abuse, sexual harassment, lawsuits. And I’m only about a quarter way down the page. The thread starter has been participating in this conversation for more than three years now. Word of mouth is real.

from Consolation Champs

Word of Mouth is Real

from Consolation Champs

Protected: Transparency, Not Spin

I spent a very educational evening tonight at the Talk Is Cheap “unconference” on Social Media, held at Centennial College‘s slightly inaccessible Carlaw campus, the Centre for Creative Communications. It was a free event that brought together around 200 people, mostly public relations and corporate communications practitioners. As such, it wasn’t directly related to my job, but for someone who’s desperately trying to advocate “social media” and “Web 2.0″ stuff at PricewaterhouseCoopers, it was food for my soul. Not so much in terms of content, though, as I’d have to say I probably know more about these issues than most of the people in attendance. My problem is that I’ve never held a career position that allowed me to actually apply all this knowledge. And so my passion for blogs and the like has largely gone unrequited throughout the course of my professional career(s).

This became apparent as I listened to several very good speakers, like Joe Thornley and Michael O’Connor Clarke, both of Thornley Fallis (whose employees actually communicate with me regularly in their capacity as PR agents for ThinkFilm, whose films I review for Toronto Screen Shots. Small world sometimes.) Thornley Fallis is a small Canadian public relations firm who have made great use of social media and established a reputation as leaders in helping their clients apply that knowledge. I found myself envious of working in an environment like that, and thought, perhaps foolishly, that maybe I should be working in public relations instead. But I can clearly see that my apparent zigs and zags, career-wise, are attempts to find that ideal environment where I can apply my skills and passions to the fullest while still making a decent amount of money. While I’m not going to be hasty, maybe I should examine whether my skills and experience as a web-savvy writer might be better applied in a field that is embracing social media.

While I can foresee that PwC might call upon my experience in a limited way, it’s a large firm. So large that even after several months, I still feel like I’m learning what they do. It also feels very decentralized and finding the right person to talk to takes a fair amount of work. I haven’t been there long enough to have a truly informed opinion, but my initial impression is that they’re using cumbersome and limiting technology to publish their web site. As well, they’ve separated my job function from the actual coding of web pages, so that I’m working only in Microsoft Word, writing content that someone else will mark up. So it may be too soon to tell if PwC will be a long-term home for me, or if I just have a perennially roving eye. I’m trying to get some insight into myself, anyway, and tonight was useful.

from Consolation Champs

Social Media, Unrequited