Terry Fallis Wins Leacock Medal

Here’s a wonderful story. Terry Fallis is one of the founders of Thornley-Fallis Public Relations, one of the most social media-savvy PR firms around. Terry wrote and self-published a political satire last year called The Best Laid Plans. Not only did he publish it himself, but he used the book’s web site to market and promote it. As befits an innovative PR practitioner, he used all the social media tools at his disposal, making the whole endeavour a truly DIY affair.

About a month ago, Terry was nominated for the 2008 Stephen Leacock Medal for Humour, in the company of such literary luminaries as Douglas Coupland and Will Ferguson. The happy ending came this morning, when he found out that he had won. Bravo, Terry!