Ok, I’ve been back from SXSW since yesterday afternoon, but I’m not quite ready to do the full writeup just yet. In fact, I’m extremely distracted right now. At Jane McGonigal’s amazing keynote last Tuesday, she pointed to a new ARG (alternate reality game) that she’d been working on for the upcoming Beijing Olympics. I’m a HUGE Olympics junkie and the trailer she showed just knocked my socks off. So now, I’m immersed in the mystery of The Lost Ring. This isn’t the sort of thing one person can figure out on their own, so if you decide to try to figure it out, jump into the comments here and let’s join forces.
P.S. One of my favourite things about the game so far is the extensive use of Esperanto, the “world language” that hardly anyone speaks. It’s tied into the hopeless optimism of the Olympic movement, and that gets me all choked up, but it’s also supremely geeky.