OK, SxSW…

OK, SXSW…I’m really interested in going. But what to make of those incredible hotel prices? One night is as expensive as the whole conference fee (that is, if you register early…). Does anyone who’s been there before know of any cheaper, safe hotels that are not too far away? I’d like to start all my planning right now. It’s bad enough that I’ll have to convert my Canadian dollars into American half-dollars (practically!). Any suggestions?