Borrowing some ideas from Chris Anderson‘s Long Tail concept, Kevin postulates that to make a decent living, an independent creator (musician, artist, writer, whatever) need only amass a thousand “true fans,” defined as people who will buy whatever the maker creates. The challenge, says Kelly, is that the artist has to maintain direct contact with all of these people or they will stop feeling “connected” to you. The good news is that the web has many tools (blogs, RSS feeds, podcasts) that allow creators to maintain direct connections with their fans.
It’s a compelling argument, and the discussion unfolding in the comments is enlightening, with people jumping in with examples of successes and failures. Go over and have a look. Then come back, if you’re a True Fan of mine!