SXSW IV

Well, I’m here in Austin again, for my fourth South by Southwest Interactive. This time, I’m accompanied by my pals Brent and Paul.

So far, we’ve hung out with the fabulous Browns, met new friend Kevin, and briefly exchanged hugs with old friend Kevin.

Tonight the festivities will get underway with the ever-popular Bread Bread With Brad. I can’t wait.

On the way down, I read an entire book on the plane. It was a funny one: Joe Queenan’s Red Lobster, White Trash, and the Blue Lagoon, a hilarious skewering of middlebrow culture. It helped me get ready for my latest foray into America.

“Heaven Insurance”

The spam just keeps getting funnier. Today I received a message inviting me to purchase a “Heaven Insurance Certificate.” (“NOW AVAILABLE FOR THE FIRST TIME!”). The best part of all: the disclaimer that reads “Heaven Insurance is a gift/novelty item and is not an actual insurance policy. It is intended strictly as an artistic novelty item.” You know, just in case you were wondering…